To visit Sobral da Lagoa when the morello trees are in flower, normally from the second week of April to mid May, is a bucolic experience that should not be missed, with the bunches of flowers in white palettes, impossible to reproduce, descending the slopes in direction of the lowlands.
Strong northerly winds, a solar exposition influenced by Atlantic breezes and the humidity produced by morning fogs that roll up the hill from the Óbidos Lagoon make the ginjas of Sobral da Lagoa the desired fruit of many Ginja liqueur producers. Over the past decade, as a result of the increase in demand for this liqueur, this fruit has gained more commercial value, with local producers planting more morello cherry trees and others coming from further away, namely from Alcobaça, attracted by the exceptional conditions of Sobral da Lagoa for the production of the best fruit.